Although you’ve already used keywords in several places on your web site, body text is another place where you’ll want to include your keywords when possible. There is no hard-and-fast rule on the number of times that your keywords should appear on a page, but a good rule of thumb is that you use them about once every paragraph or two, on the condition that they make sense in the content of the site.

Another attribute that should be included in web-site design is the header tag. Header tags are the attributes that set up the different levels of headings and subheadings on your web site. There can be as many as six different levels of headings, though most web sites use only about four.

itle tags are perhaps the most important SEO tags for any web site, and if you can place your keywords in the beginning of the title tag, that improves the effectiveness of those tags much more. The maximum number of characters allowed by most search engines for title length is 60 to 65 for proper display. However, a few search engines allow fewer or more characters in a title.