Publishing your articles online have been made easy by the advent of online content publishing sites, an example of which is Squidoo. Its tagline, "Everyone's an expert on something!" is telling of its objective to have authors come together to form a community where they can write on different topics that they care or passionate about. Lensmasters, as the authors are called, get to publish their articles by building Squidoo lenses.
Having a place where you get to publish your articles is indeed plausible, but there are more reasons why you should build your own Squidoo lenses:
- The lenses are easy to set-up.
Building them does not require a technical expertise from you. In fact, you can build them in less than five minutes. And this service is for free, by the way.
- You get to establish yourself as an expert of a particular field or topic.
By making good articles on a specific topic, Internet users would regard you as an expert in your field. As a result, they would remember your user name and frequent your lenses for sources of information. This is especially helpful if you own a website. As you are allowed to provide a link to endorse a certain website, you can take this as an opportunity to direct your regular readers to your own website.
- You can get interactive with your audience.
Besides plain text, you can also add other media such as YouTube videos. This is one way to communicate better with your audience, and to provide them a more fun experience.
- You can monetize your lenses.
How? Ads appear on your lenses, and you get 50% of the revenue. 5% goes straight to charity, and 45% goes to Squidoo.
- Google loves Squidoo.
The site is considered as an authority site by search engines as it provides quality content. Thus, your lenses get indexed and highly ranked quickly. This simply means that your articles are likely to be read, which is one of the main goals of a lensmaster like you.
A site like Squidoo provides you an opportunity to reach a wider audience, so take advantage of it. Begin building your Squidoo lenses now and air out the things that you know and have a bunch of readers. And who knows, this could be start of greater opportunities for you.


