Sony Ericsson appoints Maria Sharapova global brand ambassador

Posted on January 12, 2008
Filed Under Top News |

It has today been announced that the young Russian tennis player, Maria Sharapova - who played part in the “Never Miss A Shot”-campaign - is now Sony Ericsson’s first global brand ambassador, and has signed an exclusive 4-year contract with Sony Ericsson.

Maria will help Sony Ericsson in approaching its core target, and she will also be working with Sony Ericsson’s design team on a large variety of upcoming mobile phones and accessories.

- Now in our seventh year as a company, the brand has evolved significantly and securing a global brand ambassador is a natural progression to take our brand to the next level in an increasingly competitive market place, said Dee Dutta, Corporate Vice President and Head of Marketing at Sony Ericsson.
Maria’s iconic status, determination, dynamism, success and charm match strongly with the Sony Ericsson brand, which prides itself on innovative and cool design with substance.Read More

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